Congratulations! You've completed your persona. Now, what do you do with it?

The persona is only as good as how you apply it. This lesson offers a prescription for immediately applying the persona in three foundational next-step exercises:

1. Building a clear and focused positioning statement that defines how and why our product is different and better than the nearest competitive alternative.
2. Drafting a crisp elevator pitch using customer-ready messaging, via my unique "message box" exercise.
3. Designing effective marketing blueprints to illustrate how your content marketing strategy will come to life for your target persona.

This lesson reveals what you need to know and where you can get additional information on these 3 critical elements necessary for every marketing strategy.