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How to create a Buyer Persona for your B2B business
Introduction to Personas
Welcome to personas: why I created this course (4:44)
Whoever understands the customer best wins! (6:19)
What does not having a persona look like? (2:29)
What is (and is not) a persona? (3:44)
Exercise 1 (1:04)
Getting started: Don't jump to the template. Learn how to prepare yourself and set expectations.
10 step overview (0:37)
Step 1: Clarifying your marketing objective (6:47)
Step 2: Gather your resources (13:31)
Step 3: Form a team (7:47)
Working the template: Discover the 3 critical components
Step 4: Demographics -- Who are they? (9:55)
Step 5: Where do they work? (5:38)
Step 6: Psychographics -- Why are they a good target? (6:37)
Step 7: Persona examples (7:17)
Using the persona: Know how to put the persona to make better decisions
Step 8: Socialize it (3:56)
Step 9: Apply it (11:07)
Step 10: Learn from it (2:11)
Moving forward: Bring your persona to life
Exercise 2: Build your own persona (1:08)
Frequently Asked Questions (7:54)
Conclusion & additional resources (5:01)
Step 5: Where do they work?
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