What Headlines Look Like in the Real World

Write Copy Like a 6-Figure a Year Copywriter

The 3 Fundamentals of Becoming a Confident Copywriter in 2019

Why Your Instructor’s Relationship to Copywriting Has Changed Dramatically Over The Years (7:18)
This Course Includes Mini Missions To Help You Put What You Learn Into Practice (10:22)
Fundamental #1: Listen to Your Reader (5:44)
Fundamental #2: Focus Your Message (6:55)
Fundamental #3: Write With Simplicity (6:27)
Mini Mission: Write a Piece of Copy That Will Become a Snapshot of Your Current Skill (3:11)

Fundamental #1: Get an Unfair Advantage By Listening Before You Write

Module Overview: Customer Development is Your Unfair Advantage (5:42)
Have So Many “WOW" Moments By Listening to Your Target Audience (8:17)
Watch Your Copy Coach: Run a Customer Interview Call (17:49)
Mini Mission: Practice Your Interviewing Skills With a Friend (4:22)
Listen to Thousands of People From Your Target Audience Using The “Online Observer” Technique (4:59)
Watch Your Copy Coach: Use the “Online Observer” technique to learn about a target audience (16:05)
Mini Mission: Choose an audience you want to learn more about & use the “Online Observer“ technique to learn about them (2:43)

Fundamental #2: Focus Your Message to Make Your Writing Concise

Module Overview: Blow Your Readers Away With How Concise Your Content Is (8:24)
Everything You Need to Know About Customer Avatars (7:21)
Watch Your Copy Coach: Create a Customer Avatar (11:19)
Mini Mission: Create a Customer Avatar (3:21)
Find Your Big Idea (11:02)
Find the Feeling Your Reader Desires Most (9:59)
Find the One Action You Want Your Reader to Take (8:22)
Watch Your Copy Coach: Create a 1-Sentence Copywriting Cheat Code (4:37)
Mini Mission: Create 1-Sentence Copywriting Cheat Code (3:12)

Fundamental #3: The Theory That Will Make You a Confident Copywriter

Module Overview: The More Simple Your Copy Is, The More Effective It Is (2:39)
Warning: Stop Trying to be Clever! (8:21)
Use Power Words As Your Secret Weapon (4:20)
Watch Your Copy Coach: Convince a Friend to do Something Using the Spoken Word (4:16)
Mini Mission: Record Yourself Convincing a Friend to Do Something Using the Spoken Word (3:05)
Become More Effective by Learning the Difference Between Features & Benefits (7:48)
Watch Your Copy Coach: Convert a List of Features Into Benefits (8:45)
Mini Mission: Practice Converting a List of Features Into Benefits (3:17)

Fundamental #3: How to Write Headlines That Get People to Read Your Stuff

Module Overview: Headlines Are the Most Important Part of Your Copy (4:29)
What Headlines Look Like in the Real World (7:35)
The Best Formula for Writing Effective Headlines (13:02)
The Best Process for Writing Effective Headlines (10:36)
Watch Your Copy Coach: Easily Write an Effective Headline Using the “HeadDump” Process (18:51)
Mini Mission: Rewrite a Mediocre Headline Using the “HeadDump” Process (3:55)

Fundamental #3: How to Write Copy That Gets People to Take Action

Module Overview: The Simple Processes You Can Use to Write Effective Copy (4:32)
Here Are The Most Popular Time-Tested Copywriting Formulas (10:14)
How to Avoid Getting Stuck With a Blank White Screen (7:53)
Writing The First Draft Method #1 |The “FlyWheel Process” (6:31)
Watch Your Copy Coach: Write Copy Using the “FlyWheel Process” (26:18)
Mini Mission: Write Copy Using the “FlyWheel Process” (4:00)
Writing The First Draft Method #2 | Record a Conversation (3:03)
Writing The First Draft Method #3 | Fill In a Formula (2:24)
Everything You Need to Know About Editing & Polishing Your Copy (9:08)
Watch Your Copy Coach: Edit & Polish His Copy (13:32)
Mini Mission: Edit & Polish Your Copy (3:34)

See For Yourself How Much You Have Grown!

Module Overview: A Celebration of Everything You Learned (6:13)
Mini Mission: Write a New Headline That Will Show You How Much You’ve Grown (2:19)
Mini Mission: Write New Body Copy That Will Show You How Much You’ve Grown (3:19)
Final Words From Your Copy Coach (2:21)

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