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The Most In-Depth Google Tag Manager (GTM) Course for 2022
Introduction
Introduction to The Course (1:45)
What is Google Tag Manager and Why do You Need it (2:54)
How to Get The Most Out of This Course (2:15)
Initial Google Tag Manager (GTM) Installation and Browser Setup
Useful Chrome Plugins For Working With Google Tag Manager (7:31)
Create a Google Tag Manager Account (3:52)
The Overview of 5 Google Tag Manager Installation Methods (1:16)
Manual Installation of Google Tag Manager on Your Website (4:08)
Setup Google Tag Manager on Wordpress (5:14)
Setup Google Tag Manager on Shopify (7:12)
Setup Google Tag Manager on Squarespace (2:12)
Inject Google Tag Manager Container to any Website (2:32)
Short Recap (2:27)
Quiz
Overview of Google Tag Manager (GTM) Interface and Best Practices
Interface overview (8:30)
Best Practices & Considerations (7:18)
Naming conventions (6:54)
Short Recap (3:10)
Quiz
Setup Essential Tags and Publish Them
Google Analytics Setup & Publishing The First Version (8:18)
Google Ads Remarketing Setup (5:44)
Testing & Debugging Before Publishing a New Version (8:51)
Facebook Pixel Setup (14:07)
Copy Tag and Export Container (4:13)
Troubleshooting Problems You Might Encounter (6:51)
Short Recap (2:11)
Quiz
Improving & Expanding Your Tracking Data
Time Triggered Tags Part 1: Custom Facebook Events For Remarketing (9:39)
Time Triggered Tags Part 2: Time on Site With Google Events (8:22)
Scroll Distance Tracking Part 1: The Basic (8:46)
Scroll Distance Tracking Part 2: Time Triggered (6:00)
Click Tracking Part 1: Outbound Links (12:37)
Click Tracking Part 2: Buttons and Other Elements (9:30)
Reading and Writing First-party Cookies (13:10)
Simplifying UTM Links With the Help of Lookup Tables (13:21)
Subdomain Tracking (5:03)
Short Recap (2:56)
Quiz
Advanced Tracking Concepts
Visibility Trigger (16:17)
Exclude Internal Team (Custom Dimensions) (10:24)
Conversion Tracking Part 1: Simple Google Ads Conversion Tracking (9:25)
Conversion Tracking Part 2: Custom Variables & Data Layer (13:50)
Google Analytics 4: Setup & Event Triggering (11:02)
Quiz
Conclusion
The Wrap-up (1:02)
How to Get The Most Out of This Course
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