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The Modern Digital Marketing Master Course: Your New Career
Foundation
What You Will be Learning and Doing (4:30)
Making Money Overview (2:20)
Which Niche? (4:59)
Individual Sole Trader or Company (2:33)
About Branding (6:07)
The Digital Marketers Mindset (5:28)
Your Goals and Your Why (7:28)
Get This Free Tool!
Who is Your Audience?
Creating Your Customer Avatar (3:33)
Audience Insights Part 1 (7:47)
Audience Insights Part 2 (15:26)
Checklist for Section 1 & 2
Setting up Your Website Step-by-Step
Getting a Domain Name (10:00)
Getting Hosting for Your New Website
Please Watch this Before Proceeding (2:45)
Set Up Your Domain and Hosting (4:31)
Logging in to Your 'Site Tools' (2:04)
Creating a Professional Email Address (3:14)
Add SSL and Make Your Blog HTTPS (1:47)
If You Have the Old Interface, Here’s What to Do
WordPress Basic Settings (5:28)
Installing a Theme (4:49)
Installing the Best Plugins (5:17)
Install Google Analytics Tracking Part 1 (7:25)
Install Google Analytics Tracking Part 2 (2:57)
Install the Google Search Console (6:35)
Install Woocommerce on Your Website (Optional) (2:27)
Install the Classic Editor Plugin (1:37)
Add the Required Legal Pages to Your Website (5:51)
Create Static Pages (2:44)
Set up the Menus (5:24)
Setting up and Using Widgets (5:52)
Customizing Your Website Theme (7:00)
Making a Header and a Logo (11:25)
How to Get Theme Support (5:38)
EU Cookies Plugin (2:39)
Checklist for Section 3
Copywriting for Conversions
What Exactly is Copywriting? (2:11)
Writing Irresistible Headlines Part 1 (4:52)
Writing Irresistible Headlines Part 2 (10:29)
Writing Content that Sells Part 1 (7:38)
Writing Content that Sells Part 2 (10:17)
Writing Content that Sells Part 3 (9:36)
Writing Content that Sells - Preselling (4:44)
Building out Your Website with Content
Website Title and Tagline (3:38)
Where to Get Content, Ideas and Inspiration Part 1 (9:33)
Where to Get Content, Ideas and Inspiration Part 2 (7:37)
Keyword Research (10:34)
Creating Website Posts Part 1 (8:15)
Creating Website Posts Part 2 (8:32)
Creating Content for Static Pages (6:12)
Getting Images for Your Website (6:43)
Creating and Editing Unique Images (10:10)
Creating/Writing Product Reviews Part 1 (8:32)
Creating/Writing Product Reviews Part 2 (5:36)
Using Other People's Videos (3:39)
Cornerstone Content (7:49)
Getting Others to Write Content for You (7:55)
Shop/Woocommerce Set Up Part 1 (8:58)
Shop/Woocommerce Set Up Part 2 (9:13)
Enable Free SSL on Your Website (1:59)
Force HTTPS Across Your Entire Site (1:03)
Tying up Loose Ends (6:35)
Checklist for Section 4 & 5
Affiliate Networks and Your Own Products or Services
Introduction (1:20)
Google Adsense (6:54)
The Amazon Associate Program (5:04)
Clickbank Affiliate Network Part 1 (2:55)
Clickbank Affiliate Network Part 2 (5:08)
Shareasale Network (6:18)
Rakauten, CJ and Markethealth Networks (4:53)
CPA Affiliate Networks Part 1 (11:22)
CPA Affiliate Networks Part 2 (10:51)
Selling Your Own Tangible Products (7:35)
Selling Your Own Digital Products (3:23)
Selling Your Own Services or Subscriptions (6:31)
Amazon, Ebay or Etsy (5:33)
Making Banners for Your Website (6:17)
Adding Banners and Fixing Display Issues (4:43)
Recommended Plugin for Affiliates (2:05)
EPC's and Conversion Rates?
Pro-Active Traffic Generation
Traffic Overview (4:10)
Facebook Mastery
Set Up a Basic Facebook Page (6:55)
Facebook Page Settings (9:28)
Build Out Your Page with Initial Content (3:58)
Running a Facebook 'Likes' Ad - Part 1 (5:43)
Running a Facebook 'Likes' Ad - Part 2 (9:31)
Install the Facebook Pixel (6:06)
Schedule Your Facebook Posts (4:35)
Ongoing Audience Building Part 1 (15:46)
Ongoing Audience Building Part 2 (6:09)
Running 'Boosted Post' Ads (7:40)
Creating a Facebook Group (9:51)
Checklist for Section 8
YouTube Mastery
Intro to YouTube Traffic (3:33)
Which Type of Videos Get the Most Views? (4:57)
Get YouTube to Send 1000's of Views to Your Videos (11:42)
Why You Should Create Narrow Niche Videos (4:03)
How to Analyze Successful Channels (3:50)
Set up Your Own Channel (3:20)
Install this Chrome Extension
Video Tags and Descriptions (6:26)
Recording Tips and Tools
Uploading and Optimizing Videos Part 1 (6:22)
Uploading and Optimizing Videos Part 2 (6:48)
YouTube Monetization (8:19)
Great Free Spying Tool for YouTube! (5:11)
Checklist for Section 9
Email Marketing
Introduction to Email List Building (5:40)
Set Up an Autoresponder Part 1 (6:02)
Set Up an Autoresponder Part 2 (8:37)
Create a Lead Magnet Part 1 (5:19)
Create a Lead Magnet Part 2 (4:55)
Create a Lead Magnet Part 3 (10:11)
Setting up an Automated Email Series (10:27)
Spam Friendly Emails (6:58)
Sending Out Special Offer Emails (12:24)
Set Up a Thank You Page (4:01)
Creating High Converting Opt-In Forms (3:49)
Checklist for Section 10
Off Site SEO
Off Site Search Engine Optimization (13:10)
Instagram Marketing
Getting Started on Instagram (4:49)
Instagram Images and Videos (8:26)
Instagram Hashtags (6:19)
Instagram Stories (6:12)
Building an Instagram Following (7:02)
Twitter Marketing
Twitter Business Basics (7:12)
Tweeting and Scheduling Tweets (5:29)
Building Your Twitter Followers Part 1 (7:06)
Building Your Twitter Followers Part 2 (6:34)
Checklist for Section 12 & 13
Landing Pages and Sales Funnels
Introduction to Landing Pages and Funnels (6:01)
The Lead Capture Landing Page (16:50)
The Sales Landing Page Part 1 (5:32)
The Sales Landing Page Part 2 (8:18)
The Sales Landing Page Part 3 (14:05)
The Pre-Selling Landing Page Part 1 (8:40)
The Pre-Selling Landing Page Part 2 (12:35)
The Sales Funnel (7:08)
Checklist for Section 14
Paying Others to do the Work
Introduction to Outsourcing (5:24)
The Hiring Process (14:51)
Where to Find Freelancers (6:58)
Working with Freelancers (7:10)
Scaling Up (8:51)
Resources
Becoming a Freelancer (9:39)
LIST OF FREE RESOURCES
Build Out Your Page with Initial Content
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