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Social Media Manager
Module 1: Introduction And Strategy
1.1. Meet your tutor, social media manager and YouTuber, Latasha James (2:16)
1.2. How this course will help you (1:47)
1.3. How to develop a content strategy for any platform (6:23)
1.4. Choosing the right platforms (4:27)
1.5. Setting the correct goals (5:06)
1.6. How to create well designed social media content (8:07)
1.7. Creating a content calendar and tools for content scheduling (9:43)
1.8. Measuring Key Performance Indicators (KPIs) (3:04)
Quiz
Module 2: Facebook
2.1. Facebook setup and walkthrough (8:42)
2.2. Content strategy to get the most out of Facebook (3:36)
2.3. Facebook Groups moderation (3:10)
2.4. Facebook customer service 101 (4:28)
2.5. Facebook ads 101 (6:13)
2.6. How to use Facebook analytics (5:30)
Quiz
Module 3: Instagram
3.1. Instagram setup and walkthrough (7:31)
3.2. Content strategy to get the most out of Instagram (5:42)
3.3. Scheduling tools for Instagram (5:16)
3.4. Instagram hashtag strategy (3:16)
3.5. Instagram Story strategy (6:59)
3.6. Instagram Live strategy (3:34)
3.7. Instagram engagement strategies (3:15)
3.8. Instagram ads 101 (5:27)
3.9. How to use Instagram Analytics (6:08)
Quiz
Module 4: Linkedin
4.1. Company profile platform setup and walkthrough (7:09)
4.2. Personal profile platform setup and walkthrough (7:16)
4.3. Content strategy to get the most out of LinkedIn (4:13)
4.4. Thought leadership and employee advocacy strategy (3:35)
4.5. LinkedIn ads (12:06)
4.6. How to use LinkedIn analytics (6:53)
Quiz
Module 5: Twitter
5.1. Twitter setup and walkthrough (7:07)
5.2. Content strategy to get the most out of Twitter (3:15)
5.3. Twitter hashtag strategy (2:33)
5.4. Twitter engagement strategies (2:36)
5.6. How to use Twitter analytics (3:47)
5.5. Using Twitter for customer service 101 (2:24)
Quiz
Module 6: Working As A Social Media Manager
6.1. What does a social media manager do (3:32)
6.2. How to find work as a social media manager (2:09)
6.3. How to become a freelance social media manager (3:27)
6.4. Building a social media manager resume: final thoughts and tips (2:10)
Quiz
5.6. How to use Twitter analytics
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