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Persuasion Masterclass: How To Powerfully Influence Anyone
INTRODUCTION
How This Course Will Turn You Into A Master Persuader (7:53)
PART 1: The 3 Monster Persuasion Myths
Why You Need To UNLEARN What You Know About Persuasion (1:50)
The "Make Them Wrong" Myth (4:38)
The "Be Understood" Myth (6:29)
The "Give Them Reasons" Myth (4:05)
How To Master The Myths (4:27)
PART 2: The 7 Personality Traits of the Most Persuasive People
The 7 Hidden Persuasion Personality Traits (3:46)
Trait 1: Abraham Lincoln's Secret (5:48)
Trait 2: An Accidental Discovery From A Trip To India (7:13)
Trait 3: Tony Robbins' Secret (7:51)
Trait 4: What I Learned From Getting Pulled Over By A Cop (6:49)
Trait 5: The BIGGEST Secret of Persuasion (5:46)
Trait 6: Walt Disney's Secret (6:05)
Trait 7: A Winning Formula From A U.S. Presidential Campaign (5:10)
How To Master The 7 Personality Traits (1:36)
PART 3: The 10 Question Persuasion Checklist
The "Pre-Persuasion Checklist" (3:51)
The First "Magic Persuasion Tool" (5:44)
The Second "Magic Persuasion Tool" (4:58)
The Third "Magic Persuasion Tool" (2:43)
Need Questions (8:27)
Offer Questions (2:38)
Obstacle Questions (2:20)
Delivery Questions (2:24)
How To Master The Pre-Persuasion Checklist (4:16)
PART 4: How To Deliver An Irresistibly Persuasive Message
The 12 Piece "Power Persuasion Framework" (5:20)
Step 1: Start Like A Forklift (5:36)
Step 2: Set The Stage (3:18)
Step 3: Uncover The Situation (1:44)
Step 4: Bring Yourself Into The Message (3:34)
Step 5: Feel Their Pain (4:06)
Step 6: Amplify (3:52)
Step 7: Feel Their Desires (1:57)
Step 8: Get Them To Persuade Themselves (5:49)
Step 9: Create A Bigger Vision They Can Step Into (6:46)
Step 10: Ease Into A Solution (1:27)
Step 11: Get Agreement (0:47)
Step 12: Turn A "Yes" Into Action (2:20)
BONUS: Take Your Message To The Next Level
3 Things To Weave Throughout Your Message (4:15)
What To Do When You're Done (2:04)
How To Influence A Group (And Yourself!) (3:07)
FINAL THOUGHTS
What To Do Now (7:57)
BONUS 1
BONUS 2
Trait 7: A Winning Formula From A U.S. Presidential Campaign
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