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Instagram Marketing 2021: Grow from 0 to 40k in 4 months
Introduction
Course overview (2:15)
Review sheets, handouts, activities - all in one PDF
Course resources - Helpful links
Setting up your account
Intro to section 1 (2:53)
The 3 types of accounts (3:30)
What goes into a great account + jargon (4:27)
UI walkthrough - Creating a dummy account (6:30)
Picking a name (9:28)
Naming pro tips (7:23)
Follow Along - What to do when a name is taken (5:22)
Follow Along - How I got my name (13:12)
Name vs username (7:46)
What goes into a good logo (11:40)
Getting design done for your profile picture (10:39)
Follow Along - How I got my logo (14:36)
What goes into a good bio (7:41)
What you should say in your bio (4:59)
CTAs and links (4:38)
Follow Along - Putting it all together (11:30)
Instagram Insights & Iconosquare (12:35)
EXTRA - Optimizing your bio link (how to get pretty links) (17:30)
EXTRA - Protecting your account (3:11)
Planning your content strategy
Intro to section 2 (0:58)
The 3 types of content (7:35)
What works on Instagram + common themes (6:35)
EXTRA - Planning for aesthetics (6:02)
8 accounts worth studying (6:00)
Follow Along - InnovationStation content strategy (8:40)
Laying the groundwork
Intro to section 3 (1:34)
Researching competitors (10:17)
Follow Along - Listing out competitors (7:10)
List out people to reach out to (2:37)
UI walkthrough - laying the groundwork (13:28)
Creating your first batch of content
Intro to section 4 (2:14)
Image best practices (3:58)
Alternate image sizes (4:25)
How to find good images (8:32)
Quick add apps (19:33)
Using Canva (16:15)
Follow Along - Using Canva (12:18)
Using Pablo to make images (4:53)
Using Photoshop (17:42)
Intro to creating video posts (6:39)
How to use other people's videos (8:54)
Shooting your own video (14:36)
Using Final Cut Pro - part 1 (15:50)
Using Final Cut Pro - part 2 (9:37)
Follow Along - Using Final Cut Pro (part 1) (18:01)
Follow Along - Using Final Cut Pro (part 2) (23:37)
UI walkthrough - creating your first batch of content (14:50)
Follow Along - Creating your first batch of content (9:06)
Posting
Intro to section 5 (1:03)
Elements of a good post (6:06)
Writing a killer caption (7:12)
How to add invisible line breaks (6:37)
Calls to action (7:09)
What are hashtags (3:38)
Picking the best hashtags (6:53)
When is the best time to post (7:38)
Follow Along - Posting (3:53)
Setting successful habits
Setting up a habit schedule (12:17)
Using your dummy account correctly (5:51)
Curating your posts (7:45)
Using Followers GoLike (5:08)
5 ways to up your comments (6:46)
Growth #1 Shoutouts
Intro to shoutouts (8:43)
Shoutout best practices (8:31)
How to find shoutout partners - part 1 (12:47)
How to find shoutout partners - part 2 (8:03)
Paid shoutouts (13:07)
Follow Along - Paid shoutouts 1 (13:11)
Follow Along - Paid shoutouts 2 (6:37)
Advanced strategies for shoutouts (9:10)
Growth #2 Bots
Intro to bots (5:30)
Options for creating bots (7:28)
Setting up Instavast (9:22)
Growing and automating content production
Intro to growing & automating content production (1:16)
Creating a workflow for content production (10:30)
Dividing your workflow (16:04)
Follow Along - Dividing your workflow (4:45)
Writing requirements (9:41)
Finding freelancers online (6:12)
Deciding what help you need (12:12)
Writing a job post for Upwork (13:03)
Running trials & posting on Upwork (18:19)
Using Later for scheduling posts (15:28)
How to make money off Instagram
Intro to making money on Instagram (0:58)
#1 Selling shoutouts (11:46)
Building a price list for shoutouts (11:13)
#2.1 Affiliate marketing (12:10)
#2.2 Selling your own stuff (11:36)
#3 Flipping your account (13:52)
#4.1 Leads - Linktree (11:41)
#4.2 Leads - Lander (19:15)
Using stories to grow
Intro to stories (1:08)
The anatomy of a story (5:50)
Strategies for stories (4:50)
How to post stories - UI walkthrough (6:23)
Follow Along - Posting a story (6:47)
Follow Along - Innovationstation story strategy (7:40)
Stories best practices (7:13)
Instagram ads
Intro to Instagram ads (0:56)
3 types of Instagram ads (5:10)
Boosted posts (14:04)
Instagram feed ads - part 1 (11:36)
Instagram feed ads - part 2 (10:36)
Story ads (10:25)
Instagram live
Intro to Instagram live (1:14)
What is IG live and what does it work for (8:10)
Instagram live UI walkthrough (4:16)
Promoting your live (4:26)
Follow Along - Setting up the giveaway for IG live (9:58)
Follow Along - Screen recording of live session (18:40)
Reviewing live performance (6:11)
Zombies
Intro to zombies (1:53)
Creating a zombie account (13:40)
Proxy vs VPN (3:27)
Coming up with names and bios for zombies (8:16)
Follow Along - Setting up a zombie account (11:14)
How to get phone numbers for zombies (8:21)
Adding logos to zombies (9:10)
Setting up a VPS & Jarvee preview (13:25)
Setting up AWS (14:33)
Intro to Jarvee (16:45)
Jarvee tools - part 1 (17:44)
Jarvee tools - part 2 (16:01)
Jarvee tools - part 3 (7:00)
Automated outreach
Intro to automated outreach (0:54)
Types of outreach (5:41)
Semi-automatic S4S outreach (16:37)
Semi-automatic S4S outreach - followup (6:49)
Using Jarvee for automated outreach (16:53)
Jarvee outreach - followup (3:19)
Competitions
Intro to competitions (1:06)
Giveaways vs competitions (4:34)
How to run competitions (9:35)
Giveaways (6:45)
Follow Along - Innovationstation giveaway (10:00)
Follow Along with the growth of Innovationstation
Follow Along - 425 followers (7:13)
Follow Along - 557 followers (7:10)
Follow Along - 2,374 followers (9:06)
Follow Along - 3,961 followers (16:59)
Follow Along - 4,237 followers (9:08)
Follow Along - 5,894 followers (18:04)
Follow Along - 11,242 followers (18:37)
Follow Along - 12,900 followers (13:08)
Follow Along - 25k followers (8:27)
Follow Along - 34k followers (10:44)
Follow Along - 40k followers (6:24)
Writing a job post for Upwork
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