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Idea Validation: From idea to paying customer in 1 day
Welcome to the course
Meet Evan (5:16)
Course overview (5:00)
WORKSHEET: Getting your priorities straight
Establishing the problem
The idea validation framework (11:25)
The idea we are going to use as an example (3:19)
Customer segmentation (14:08)
Running a qualitative analysis offline (14:59)
WORKSHEET: 3 practice ideas
Section 2 review material
QUIZ 1: Section 2 - Lean validation, key terms, & more
Scope out the competition
Search techniques for finding competitors (13:35)
Running a competition analysis (16:48)
WORKSHEET: Finding competitors
Section 3 review material
QUIZ 2: Section 3 - Competitors
Getting your first customer feedback
5 second test (15:58)
Proved.co method (8:35)
Email validation (12:40)
Forum validation (18:41)
RESOURCES: 8 free forums & groups to use for feedback
WORKSHEET: Recap your results
Section 4 review material
QUIZ 3: Section 4
Creating your pitch experiment
Setting up a Launchrock page (18:52)
Using UnBounce for more in depth analysis (12:49)
Making the Unbounce page fit your idea (13:45)
Adding conversion goals + dynamic text (7:28)
Setting up A/B tests for your Unbounce page (16:59)
Adding a payment button to your page (11:04)
Extra: Using a payment button in email (5:11)
Extra: Using templates for extra wow (13:29)
Extra: Getting a logo for free (8:01)
Extra: Getting a better logo for $5 (6:50)
Extra: Getting domain names (9:59)
WORKSHEET: Bad landing page analysis
Section 5 review material
QUIZ 4: Section 5
Testing your idea in the wild
Google (16:20)
Facebook (15:51)
RESOURCES: Further reading on Facebook ads
Getting free coupons for Google ($75), Facebook ($50), Bing ($50) (7:02)
RESOURCES: "Conversion scent" and how it can ruin your experiment
Section 6 review material
Evaluating results
Looking over the results (6:20)
What to do with emails IMMEDIATELY (1:51)
To repeat or not (6:40)
Section 7 review material
Adding conversion goals + dynamic text
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