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HypeBomb - Growth Hacking for Startups
Hypebomb
Introduction (1:54)
Growth Hacking is for Hustlers (1:52)
Buzz is Made in China (3:03)
Only Memes Are Remembered (8:22)
Copywriting is a Drug (7:29)
Design is a Form of Social Proof (8:04)
Nothing Ruins a Good Story Like Data (7:14)
Email Addresses Are the Foreplay of Profits (3:02)
Virality is Merely an Equation (5:16)
Your Gut is a Pathological Liar (5:44)
Awareness Strategies are Asinine (5:13)
Write Your Own Algorithms For Ad Buys (5:11)
Unsolicited Email Blasts are not Illegal
Highjacking an Audience is Easier Than Creating One
Arsonists Get All the Attention
Form Simple Creative Partnerships (3:11)
Perceived Ubiquity is the Ultimate Illusion (1:51)
Conclusion (1:35)
Design is a Form of Social Proof
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