How to negotiate your way from free to paid deals

How to Become a Paid Influencer on Instagram

BEGINNER: Intro to This Course

BEGINNER: Intro to Social Media

The major social media channels you need to consider as a paid influencer (3:17)
Giving you more of an appreciation of how social media has evolved (3:06)

BEGINNER: The Social Media Channels

Facebook (3:22)
Instagram (3:44)
YouTube (2:49)
Snapchat (1:14)
Twitter (1:21)

BEGINNER: Setting up your Instagram Account

How to create an Instagram account (4:48)
Business vs. personal accounts – which one is for you? (3:33)
Perfecting your Instagram display picture (0:36)
Setting up an attractive bio (3:16)
Setting up your business account (2:58)
How to integrate your blog into your social media channels (3:34)

BEGINNER: Intro to Influencer Marketing

History of influencer marketing (4:11)
Why you should want to become an influencer – what are the incentives? (4:34)
Terminology you need to know
Where the industry is heading (2:33)
Ambassadors vs. Influencers – is there a difference? (2:41)

BEGINNER: Nano vs Micro vs Macro vs Celebrity, where do you fit in?

When should you expect to make money? (3:49)
Nano-influencers (0:53)
Micro-influencers (1:41)
Macro-influencers (3:01)
Celebrities (2:27)
Commercial, or “Shoutout” accounts (2:52)

INTERMEDIATE: Understanding your account

INTERMEDIATE: Choosing your niche, and dominating it

ADVANCED: All About Content Creation

Planning your feed (5:16)
Taking the perfect pictures and videos for your feed (4:24)
Crafting the perfect caption (9:18)
How to create organic sponsored content (9:18)
The dangers of copy & paste (2:07)

BEGINNER: Deliverables

Regular Instagram Posts (2:50)
Instagram Stories & Swipe Up Link (5:28)
IGTV (2:03)
Dedicated content & simple mentions (3:46)
Instagram Live (2:31)
Full syndication (1:55)

ADVANCED: Growing your Follower Count & Increasing Your Engagement Rate

How to calculate your engagement rate (3:03)
Engagement rate benchmarks (8:17)
How to increase your engagement rate (18:08)
Top 16 ways to grow your follower count (37:45)
How to leverage multiple social media channels (7:41)
Engaging with your audience (4:45)

ADVANCED: How To Recover from Plateaued Follower Growth & Stagnant Engagement

Back to basics (2:37)
Auditing your own content to see what works and what doesn’t (0:59)
Finding relevant hashtags (6:33)
Expanding your content creation (2:44)
Diversifying your niche (4:31)

INTERMEDIATE: Appointing a Value to the Content You Create

When & how should you charge brands? (10:26)
How you should determine your rates (8:33)
Ways to earn money that isn’t posting for brands (16:15)
Developing your media kit (2:41)
Developing your social resume (4:38)

INTERMEDIATE: The Brands, Industries & Niches You Should Focus On

INTERMEDIATE: Managing Relationships With Brands & Influencers

ADVANCED: Negotiation 101

BEGINNER: How To Start Earning Money Right Away

BONUS - Creating & Monetizing Your Personal Brand

How to leverage your social following to successfully launch your own brand (5:43)
How to identify yourself as an influencer (7:36)

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