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2021 Video Marketing & Advertising Via Effective YouTube Ads
Course welcome
Video ads and sales course welcome and learn what you can expect (2:54)
Set up your first ad & explaining every ad element
Creating your Google Ads account to run YouTube ads (formerly AdWords) (2:41)
YouTube ad formats (6:13)
What are TrueView ads (6:06)
Choosing between different YouTube ad sets for video ads (5:27)
Ad scripts for a 6-second bumper ad or a 15-second non-skippable ad (3:39)
Script to make your TrueView ads cheaper and more effective (4:54)
Setting your budget (5:07)
Bidding strategies (6:39)
How to decrease your advertising costs down to 0.01 cent with CPV (4:55)
Example of settings to get down to a penny per view with YouTube ads (5:38)
Decrease your advertising costs by expanding potential audience/inventory (2:45)
More to choosing location than you think (3:48)
Starting with ad groups (1:11)
Stealing views from competitor's videos with placements option (3:36)
Adding your video to the ad (3:03)
Targeting demographics (4:13)
Target audiences (4:11)
Choosing content where your ad will appear (1:51)
Choosing keywords (2:03)
Few last considerations before saving the ad (1:29)
How to write a script for a direct sales video (let's call it your commercial)
Different kinds of promotional videos and their pros and cons (3:38)
Five elements of a sales script (2:54)
Example and guide from large research (6:04)
Example of a sales script (6:59)
TEMPLATE: Your turn to write your script (6:42)
Example of a sales video for your ad (5:24)
Adding calls to actions
How to add cards to your videos (5:50)
How to add endscreens to your videos (4:38)
How to connect your website to YouTube (2:04)
How to film your sales video or commercial
Five video format options for recording to appear on or off camera (5:17)
28-item checklist for video improvement (8:00)
Best video format for presenting (6:23)
Presenting: Being engaging, emotional level, and tone and not to be boring (4:23)
Checklist of 4 most important things in a video (4:10)
Your posture and body language basics (4:51)
CASE STUDY: How mistakes in videos can hold you back (4:15)
Video filming equipment
Cameras (4:11)
Microphones overview (6:25)
Example of settings to get down to a penny per view with YouTube ads
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