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Google Tag Manager: Crash Course
Course Introduction
Course Introduction (4:34)
Course Overview & Meet the Instructor (6:16)
Entering Google Tag Manager
Setup a GTM Account (2:31)
Containers & Container Types (3:42)
Create and Deploy our first Container (7:15)
The Admin Panel (7:04)
The Workspace Panel (8:32)
Create and Manage Workspaces (2:49)
ASSIGNMENT: Setup a GTM account and publish your first container
Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 1)
Our First Tag: Google Analytics (GA) (9:46)
Testing our Tags: The Preview Mode (6:40)
Share Preview and Tags Deployment (5:37)
Tags and Tag Types (5:21)
Triggers, Variables and Events (15:34)
Event Tracking with GTM and Google Analytics (12:29)
ASSIGNMENT: Track a click event with GTM and Google Analytics
ASSIGNMENT: Track a Pageview Event with GTM and Google Analytics
Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 2)
Trigger Firing Conditions: Track Click Events on a Specific Element (8:14)
Trigger Firing Conditions: Track Pageview events on certain pages (7:00)
Version Management: Submit Tags to Production (4:42)
Environments (12:39)
When everything goes wrong: Versioning and Rollback (2:56)
ASSIGNMENT: Track a click on a CTA (Call To Action) Button
A Step Further: Advanced Implementations in Google Tag Manager
Custom HTML Tags (5:00)
Custom Variables (6:40)
Install the Facebook Pixel with Google Tag Manager (4:15)
The Data Layer: Unlocking the Real Power of Google Tag Manager (8:16)
Advanced Custom Event Tracking: HTML5 Videos (13:04)
Useful Tools: Google Tag Assistant and Ghostery (for Chrome) (8:05)
ASSIGNMENT: The Final Test: Track Play and Pause events on in-page HTML5 Videos
Congratulations
Congratulations!! (2:06)
Trigger Firing Conditions: Track Click Events on a Specific Element
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