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Facebook Marketing Essentials
Module 1: Making The Most Out Of Your Facebook Page
1.2. How this course will help you (1:47)
1.1. Meet your tutor, social media manager, and YouTuber, Latasha James (1:09)
1.3. Your industry focused Facebook page setup (12:08)
1.4. Creating great branding for your Facebook page (12:32)
1.5. Using Facebook as your CRM (10:18)
1.6. Additional Facebook features (5:27)
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2.1. Understanding Facebookâs potential for your business (2:41)
2.2. How to increase your Facebook organic reach (5:08)
2.3. Creating the best images and videos for your Facebook page (10:33)
2.4. Facebook Live strategy (12:34)
2.5. Scheduling Tools for Facebook (9:43)
Module 3: Mobilizing Facebook Groups
3.1. What Facebook groups can help you achieve (3:32)
3.2. Creating a successful Facebook group (6:19)
3.3. Attracting a large number of people to your Facebook group (3:27)
3.4. Content strategy for posting to Facebook Groups (9:02)
3.5. Solving common problems that group admins face (9:04)
Module 4: Facebook Ads Optimized
4.2. Ad objectives and KPIs (6:18)
4.1. Boosting vs. Ad campaigns (11:52)
4.3. Facebook ad content formats and how to create them (3:42)
4.4. Custom-building loyal audiences (9:50)
4.5. Retargeting with the Facebook Pixel (5:18)
Module 5: All-important Analytics
5.2. Facebook Metrics defined (5:32)
5.1. The importance of KPI-s and measuring analytics (5:19)
5.3. Unlocking the power of Post Analytics (4:09)
5.4. Understanding Page Insights (9:28)
5.5. Making the most of Group Insights (4:50)
5.6. Your learning journey and farewell (1:42)
4.5. Retargeting with the Facebook Pixel
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