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Digital Marketing For Coaches
First Section
Introduction (3:14)
Designing Your Coaching Offer & Finding Your Niche
Different Coaching Business Models (4:28)
The Secret: You Are The Product (2:35)
Creating Your Ideal Coaching Persona (4:34)
How To Understand Your Client's Pain Points (3:06)
How To Find Your Coaching Niche (3:37)
Defining your coaching offer (1:23)
Describing your coaching offer (4:02)
Structuring & differentiating your coaching offer (3:23)
Your Marketing Game Plan
Digital Marketing Game Plan (7:00)
How To Set Smart Marketing Goals (6:49)
How To Craft A Strong Marketing Message (5:52)
How To Choose The Right Marketing Channel (7:56)
Email Marketing For Coaches
Email Marketing Introduction (2:51)
How To Build An Email List As A Coach (3:05)
Automated vs Manual Email Campaigns (3:40)
Your First Autoresponder Series (10:28)
The Best Subject Lines For Higher Open Rates (4:30)
How To Create An Effective Lead Magnet (4:35)
Wordpress For Coaches
Wordpress Introduction (1:04)
How To Use Wordpress As A Coach (7:33)
How To Install Wordpress (4:54)
How To Create Your First Landing Page (6:02)
How To Create A Thank You Page (3:02)
General Social Media Strategies
Your Social Media Plan (8:19)
Create Content Your Audience Will Thank You For (6:26)
How To Create Content That Gets Shares (5:03)
10 Tactics To Get More Followers (5:03)
More Ways To Get Shares & Likes (1:23)
Youtube Marketing As A Coach
Starting A Youtube Channel As A Coach (4:48)
How To Do Keyword Research The Right Way (3:55)
My Youtube Content Strategy (3:59)
More Youtube Marketing Tips (2:53)
Facebook
The Pros And Cons Of Facebook Ads (4:34)
How To Set Up Your Lead Ads In Facebook (6:11)
Setting Up Your Facebook Pixel (4:05)
Using Pixel Conversions For Cheaper Lead Ads (3:19)
Bonus: Personal Branding
Personal Branding Intro (2:31)
Building A Personal Brand (7:15)
Why Authenticity Is Key (4:19)
Coming Up With A Website Name (6:01)
Your Value Proposition (5:41)
Designing A Logo (8:49)
The Best Subject Lines For Higher Open Rates
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