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Digital Marketing 101
Digital Marketing Strategy Essentials
Digital Strategy-Introduction (2:10)
Digital Strategy-What Is A Digital Strategy (5:33)
Digital Strategy-Why Do You Need A Digital Strategy (3:06)
Digital Strategy-The Steps To Building A Digital Marketing Plan (2:38)
Digital Strategy-The Importance of Digital Strategy Case Study- Hospital (8:23)
Digital Strategy-The Importance of Digital Strategy Case Study- Krista Neher (5:37)
Digital Strategy-Biggest Digital Challenges (1:49)
Digital Strategy-How A Clear Plan Helps (7:43)
Digital Strategy-Summary- The Benefits Of A Clear Plan (2:36)
Digital Advertising Essentials
Digital Advertising-Introduction (1:48)
Digital Advertising-Trends in Digital Advertising (8:12)
Digital Advertising-The Benefits of Digital Advertising (11:32)
Digital Advertising-The Challenges of Digital Advertising (7:45)
Digital Advertising-How to Grow Media Impact (4:47)
Digital Advertising-Ad Channel Overview (10:33)
Digital Advertising-Ad Formats (3:07)
Digital Advertising-Steps to Building an Ad Plan (4:35)
Digital Advertising-Strategy- What do You Want (6:35)
Digital Advertising- Target- Who Do You Want (5:34)
Digital Advertising- Overview of Facebook Ads (8:51)
Digital Advertising- Overview of Search Ads (3:28)
Digital Advertising- Overview of Display Ads (5:26)
Digital Advertising- Overview of Video Ads (2:03)
Digital Measurement Essentials
Digital Measurement-Introduction (2:08)
Digital Measurement- The Challenge Of Digital Measurement (13:14)
Digital Measurement- Setup For Success- Strategy (9:00)
Digital Measurement- Why Are We Obsessed With Measuring Digital (4:04)
Email Marketing Essentials
Email Marketing-Why Email Marketing is Important (8:35)
Email Marketing-Email Marketing Trends (4:50)
Email Marketing-Effective Email Marketing is 3 Things (6:02)
Email Marketing-Email Strategy (10:45)
Email Marketing-Building An Email Plan (3:39)
Email Marketing-Email Software Options (9:18)
Email Marketing- CAN-SPAM Act (2:46)
Websites Essentials
Introduction to Websites (4:23)
Why Websites Are Important (2:27)
Is Facebook a Substitute For a Webpage (3:16)
Determine Your Websites Purpose (11:05)
What Makes A Great Website (12:37)
The Website Design Process (12:31)
How Much Should a Website Cost (7:56)
What Content Should Be On My Website (5:51)
Website Platforms (5:05)
Mobile Websites (5:26)
SEO (Search Engine Optimization) Essentials
SEO-What is SEO (1:30)
SEO as Part of an Integrated Strategy (2:11)
SEO-History and Future of SEO (3:12)
SEO-Why SEO is Important (6:08)
SEO-How Search Engines Work (3:53)
SEO-The ART of SEO (2:52)
Google Analytics Essentials
What Can Google Analytics Answer (1:36)
Introduction to Google Analytics (1:45)
Google Analytics - Why Analytics (2:07)
Google Analytics - Analytics Reporting (2:42)
Why Google Analytics (2:14)
Google Analytics - How to Evaluate Success (2:20)
Social Media Strategy Essentials
SocialMediaStrategy-Introduction and Checklist (11:33)
SocialMediaStrategy-Why Should I Participate in Social Media (11:44)
SocialMediaStrategy-Why Businesses Use Social Media (5:49)
SocialMediaStrategy- How Different Businesses Use Social Media (10:35)
SocialMediaStrategy-Social Media Trends (18:47)
SocialMediaStrategy-The Importance Of A Social Media Strategy (16:50)
SocialMediaStrategy- Building A Social Media Strategy (5:50)
Digital Strategy-Summary- The Benefits Of A Clear Plan
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