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Create Your Dream Job: Hack The Job Search & Skip The Ladder
Section 1: Set Yourself Up For Success
About Your Instructors & How This Course Came To Be (5:36)
Course Overview (2:22)
The Career Criteria List Exercise (6:17)
Goal Setting & How To Succeed In This Course (4:03)
Section 2: What They Don’t Teach In School About Building A Brand
Why Having a Powerful Brand Opens The Door For Infinite Opportunities (4:03)
What Does It Mean To Build a “Brand”? (5:09)
Section 3: The Building Blocks Of Your Brand
The Secret To Creating A Unique Brand (4:34)
Immersion (4:46)
Your Influencer List (5:58)
Remote Skills: The Essential Skills You Need To Work With Anyone, Regardless Of Location (7:14)
Technicians VS Rainmakers: The Difference Between Landing A Job and Being Left Behind (7:57)
Section 4: Developing Your Brand Assets
Your First Personal Brand Pillar: Your Website (5:35)
Your Second Personal Brand Pillar: Your LinkedIn Profile (2:21)
How Influencers Become Influencers (And How You Can, Too) (10:07)
Section 5: Research & Planting Seeds
The Two Areas Where All Influencers Need Assistance, And How You Can Help (9:59)
Recon 101: How To Do Your Research On Influencers (9:29)
Planting Seeds: How To Use Micro Exposure To Get on An Influencer’s Radar (3:57)
Section 6: Develop Your Outreach Skills
The Secret Sauce to Writing Emails that Get Noticed — The Fundamentals (5:33)
The “Sell the Click” Email Strategy (2:40)
Section 7: Second-Degree Connections: Your Shortcut To An Influencer
The “Silence Dogood” Strategy (6:05)
Phase 1: The Outreach (2:57)
Phase 2: The Art Of The Agenda (8:22)
Phase 3: The Phone Call (5:39)
Phase 4: The 24 Hour Follow Up (2:03)
Section 8: The “Slipstream Technique” — Your Key To Working With Influencers
The Counterintuitive Strategy Guaranteed To Get You In The Door (12:31)
Reaching The Influencer Strategy #1: Transitioning From Second Degree Connection (8:04)
Reaching The Influencer Strategy #2: The Exact Email That Lead To My Dream Job (4:57)
Persistence, Rejection, and What To Do If They Don’t Respond (5:00)
Your First Phone Call (10:42)
Critical Mistakes To Avoid (5:31)
Section 9: Taking It To The Next Step
How to Evaluate Multiple Offers & The “transition” conversation (5:57)
Congratulations! (2:16)
What Does It Mean To Build a “Brand”?
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