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Copywriting White Papers – the $3,000 jackpot
Free taster
Free taster lesson (3:33)
Welcome
WELCOME, and more about the course (2:35)
Introduction
What are they? (3:06)
Why White Papers? (3:58)
One more reason... (2:02)
DOWNLOADABLE NOTES introduction to White Papers
For freelance copywriters
How much should I charge? (3:33)
DOWNLOADABLE NOTES - how much should I charge?
How to structure your White Paper
What do they look like? (3:38)
How are they structured my template (4:44)
DOWNLOADABLE NOTES how to structure a White Paper
Your downloadable templates (1:09)
How to be an expert, without being an expert
How to be an expert with no expertise (5:03)
DOWNLOADABLE NOTES - how to be an expert (with no experience)
Execution
How to write titles (6:23)
How to do research for heavy duty papers (1:10)
DOWNLOADABLE NOTES How to do research
PROJECT
Introduction to our full scale project - meet the company (4:54)
DOWNLOADABLE NOTES - introducing our project
Time to decide our STRUCTURE (3:41)
DOWNLOADABLE NOTES - fleshing out the structure
We can now START WRITING. Exciting! (2:36)
DOWNLOADABLE NOTES - start writing
A present from me - cod Latin (1:49)
DOWNLOADABLE NOTES odds and sods research
Your White Paper, completed
The finished White Paper - congratulations!
It’s a wrap
It's a wrap (2:56)
Introduction to our full scale project - meet the company
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