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Copywriting for Beginners Part 1 of 3: Seven Vital Questions
Section 1: About Copywriting
Lesson 1 - Copywriting Defined - Part 1 (2:55)
Lesson 2 - Copywriting Defined - Part 2 (3:03)
Lesson 3 - Types of Copywriting (5:42)
Lesson 4 - Specialized Copywriting (3:04)
Lesson 5 - Your Two Audiences for Copywriting (2:47)
Lesson 6 - What kinds of promotional writing are not copywriting? (3:45)
Section 2 - Start with a Creative Brief
Lesson 7 - Q 1. What are you selling? (5:30)
Lesson 8 - Q 2. Where are you selling? (6:22)
Lesson 9 - Q 3. Who are you selling to? (4:34)
Lesson 10 - Q 4. Why should they buy? (5:51)
Lesson 11 - Q 5. Who is your competition? (4:35)
Lesson 12 - Q 6. What is the most important thing to say? (6:12)
Lesson 13 - Q 7. What do you want your prospect to do? (4:17)
Lesson 14 - How to research a product or service so that you write great copy (3:30)
Lesson 15 - Study your prospect more than your product (5:47)
Lesson 15 - Study your prospect more than your product
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