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Content Marketing Masterclass: Create Content That Sells
Introduction
Introduction (6:46)
Classic Marketing Fundamentals
What Is Marketing? (3:32)
How Marketing Has (And Hasn't) Changed (2:54)
Understanding The Cognitive Buying Journey (And Funnels!) (3:45)
A Good Way To Visualize AIDA
A Word Of Warning (0:58)
Glossary Of Marketing Terms
Content Marketing Essentials
What Is Content Marketing, And How Does It Work? (3:46)
Defining Your Goals (2:41)
The Importance Of Storytelling: How To Tell Compelling Stories (6:08)
How To Create Detailed Buyer Personas (4:31)
Web Design
Why Good Design Matters (2:55)
The Importance Of Responsive Design (2:18)
How Minimizing Your Design Can Maximize Your Results (2:22)
Why You Should Be Using Landing Pages (And When) (2:22)
Baking Social Proof Into Your Site (1:19)
Planning For Edge Cases (0:53)
Why I Recommend Using WordPress (2:08)
Generating Content Ideas
The Importance Of Having A Reliable Ideation System (0:45)
Creation Begins With Consumption (2:13)
Conducting A "Brain Dump" (1:19)
The #1 Tool For Content Research And Competitive Analysis (2:05)
Questions Straight From Your Target Audience (1:33)
Eavesdropping On Niche Communities (2:02)
How Your Existing Audience And Content Can Help You Generate New Ideas (1:23)
Copywriting
The Importance Of Effective Writing (2:40)
How To Write Perfect Headlines (3:59)
Matching Your Audience's Tone And Vocabulary (1:45)
Maintaining Focus With Your Content (1:08)
How To Write A Call-To-Action (3:15)
How Grammatical Errors Can Cripple Your Marketing Efforts (2:30)
How To Become A Better Writer (7:15)
Types Of Content
Content Types Intro (0:33)
How To Create Epic List Content (2:35)
Teaching Your Audience With Tutorials (2:05)
Two Approaches To Q&A Content (2:02)
Interviews & Profiles (2:41)
Combining A List With An Interview (2:03)
How To Create Valuable Reviews And Comparisons (2:13)
Working News Into Your Content Strategy (1:09)
Creating Valuable Roundups And Resource Lists (1:04)
Thought, Opinion, And Controversy (1:44)
Stories As A Content Format (2:33)
Statistics And Original Research (1:29)
Presenting Complex Data For Visual Learners (1:28)
How To Write A Case Study That Turns Readers Into Buyers (3:05)
Content Formats & Repurposing
Content Formats (2:27)
How To Generate An Endless Stream Of Fresh Content (1:33)
Watch Me Turn One Video Interview Into More Than A Dozen Pieces Of Content (4:03)
SEO (Search Engine Optimization)
A Brief Introduction To SEO (3:26)
Understanding Search Engines (3:35)
Basic Site Setup For SEO (3:43)
Titles And Meta Descriptions (3:51)
Themes And Template Settings (5:17)
How To Select The Right Keywords And Create High-Ranking Content On Any Topic (5:19)
Does Keyword Density Matter? (1:54)
Internal Links (2:10)
Image Optimization (1:05)
Content Promotion
Why Promotion Is Important (1:07)
Strategic Collaboration (2:11)
The Formula For A Perfect Guest Post Pitch
A Simple Way To Get Leading Influencers To Share Your Content (1:44)
Teasing Your Content On Social Media (1:48)
How To Get Your Content Featured In Popular Resource Lists (1:24)
Don't Neglect This Free Source Of On-Demand Traffic (1:08)
How To Promote Your Content In Groups & Niche Communities (Without Being Spammy) (3:01)
An Extremely Effective Way To Significantly Grow Your Audience Overnight (4:03)
Email Marketing
Why An Email List Is Essential For Your Marketing (3:17)
How To Entice People To Opt In To Your List (6:55)
Lead Magnet Ideas
Standard Opt-In Forms (2:17)
High-Profile Opt-In Forms (2:29)
How To Turn Commenters Into Subscribers (0:56)
A Counterintuitive Strategy To Increase Your Conversion Rates (1:02)
Using Social Proof To Grow Your Email List (1:07)
Nurturing Your List: The Key To Maintaining Relationships Over Time (4:06)
External Marketing Channels
External Channels Intro (3:37)
The Perfect Facebook Ad Funnel (For Leads) (2:57)
Notes: The Perfect Facebook Ad Funnel
Facebook Pages & Ads (4:45)
Facebook Groups (4:01)
Marketing On Twitter (3:30)
Marketing On Instagram (5:10)
Measuring Your Results
The Importance Of Data (0:46)
Which Data Should You Be Monitoring? (2:49)
Moving Forward: What To Do With Your Data (1:09)
Wrapping Up
The Next Steps (0:39)
The Perfect Facebook Ad Funnel (For Leads)
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