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The Complete Copywriting Course: How To Write Copy That Sells
Welcome to The Course!
Welcome to The Copywriting Course! (5:00)
Course Overview: What You Will Learn? (3:40)
Introduction to Copywriting
What is Copywriting?
Elements of Great Copy (10:29)
Traditional Versus Modern Copywriting (4:17)
Career Options For Copywriters (11:55)
Job Description and Responsibilities of a Copywriter (5:50)
Copywriting versus Content Writing: The Difference (3:31)
Core Concepts Of Copywriting
What is a Short Form Copy? (2:39)
What is a Long Form Copy? (1:44)
Types of Tones Used For Writing Copy (6:04)
Which Types of Tone You Should Use? (7:01)
Identifying The Target Audience (6:16)
Qualities That Will Make You a Successful Copywriter (6:11)
Marketing Tactics To Write Copy That Sells
The Secret To Understand Buyer's Mindset (4:04)
Never Make Your Copy Look Like An Ad! (5:43)
2 Second Hack to Become a Successful Copywriter (4:52)
Features Versus Benefits (3:58)
The Shocking Truth about Buyers & Customers! (4:17)
The So What Test (4:45)
FOMO: How To Use This Most Powerful Marketing Tool (7:48)
What's In It For Me? (4:15)
The Secret To Sell Instantly (4:55)
Leveraging The Power of Emotions (4:01)
The Copywriting Process: 9 Steps To Make It Easier For You
Steps in The Copywriting Process (8:02)
Understand The Product (5:49)
Performing Competitor Analysis (11:35)
Create a Buyer Persona / Customer Avatar (5:32)
Writing the copy (1:20)
Editing the copy (1:55)
Adding Design Elements + Media (6:56)
Publish the copy + Promotion (1:43)
Checking The Conversion From Copy - Measuring Results (3:09)
Time Tested Copywriting Formulas
AIDA: The 4 Step Formula (4:30)
Storytelling: Best Tool For Converting Readers Into Buyers (5:05)
3 STEP Formula: PAS (6:29)
How To Create Attractive Headlines
Section Intro (1:12)
Introduction to headlines (7:20)
Importance of headlines (3:25)
Formula to Write Amazing Headlines (Everytime) (8:44)
How to Use This Formula (With Examples) (2:06)
Free Tool To Create Attractive Headlines (2:50)
Practice Exercise (1:26)
6 Hacks To Write Headlines That Readers Cannot Resist
Section Intro (2:08)
Headline Hack #1 (1:27)
Headline Hack #2 (1:44)
Headline Hack #3 (1:55)
Headline Hack #4 (3:54)
Headline Hack #5 (2:22)
Headline Hack #6 (3:24)
Quick Recap (1:18)
Creating The Copy
Creating Call To Actions (CTA) That Reader's Cannot Resist (4:27)
Focus on The Customer (6:15)
How To Write a Conversational Copy (3:13)
Hacks & Tips
Collect Winning Pieces (4:24)
3 Extremely y Powerful Words That You Must Use In a Copy (2:16)
Using Customer's Words (5:19)
Practice Exercises
Create a sales copy (1:03)
Recreate Ads (1:16)
Record your copy (1:49)
Congratulations!
Congratulations (1:19)
Collect Your Badge!
Which Types of Tone You Should Use?
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