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Entrepreneurship For Engineers: Master Business & Marketing
First Section
Welcome and course introduction (3:23)
Your Why (3:13)
Three Sentence Business Plan (5:59)
Business Pitch For Your Idea (4:30)
Do You Need A Formal Business Plan (4:04)
Where And How To Get Feedback (11:15)
Steve Blank (2:25)
Starting To Identify Your Customers (3:51)
Emotional Intelligence (10:41)
Transition From Tech To Business (3:53)
Minimum viable product (5:05)
My Own Transition (5:49)
Reasons Businesses Fail (5:53)
How To Get Business Ideas (6:16)
Service Business (4:14)
Introduction To Marketing (7:23)
App Industry (6:27)
Teaching Technical Topics (5:14)
Example Of Teaching Tech Topics (2:37)
Softwre Business (5:28)
Platform Businesses (6:23)
Innovative And Commoditized Ideas (5:59)
Exercise For Getting Ideas (3:59)
Online Passive Income Ideas (7:05)
Basic Marketing Push Pull (10:52)
Exercise For Choosing Marketing Strategies (6:34)
Demo Psychographics (7:07)
Who To Listen To In Marketing (3:15)
Free Marketing Plan Book (2:49)
Measuring Demand (3:19)
Customer Support (3:08)
Facebook Marketing Crash Course (4:38)
SEO Crash Course (3:27)
My Case Study In College (4:23)
Software Engineering Career (4:05)
Entrepreneurship On My Own (5:20)
Success Phase (4:52)
Co-Founders (3:59)
Mentors And Adviros (3:52)
Family Support (4:16)
Business Speak (5:14)
Features Vs Benefits (4:27)
Headlines (7:13)
Monetization Strategies (5:40)
Monetization Exericse (4:29)
Business Registration (5:12)
Business Insurance (6:26)
What Is Investable (4:27)
List Of Incubators (2:01)
Niching (4:14)
Mentors And Adviros
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