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Branding You™: How to Build Your Multimedia Internet Empire
Section 1: Introduction
Lecture 1: About Your Instructors: How This Course Came To Be (2:57)
Lecture 2: The Course Syllabus: Download This Now (0:58)
Lecture 3: Course Overview: What We're Going To Learn & Goal Setting (2:07)
Quiz 1: Are we on the same page?
Section 2: The Big Picture: Creating a Brand
Lecture 4: What Does It Mean to Become a Brand (4:10)
Lecture 5: Who Can Become a Brand? (6:47)
Lecture 6: Branding Your Personal Story (7:42)
Lecture 7: Exercise: Branding Your Personal Story (5:37)
Lecture 8: Why Become a Multi-Platform Brand (4:45)
Lecture 9: How Do We Become a Credible Brand (5:29)
Lecture 10: Choosing A Niche And Sub-Niches For Your Brand (4:26)
Lecture 11: Exercise: Discovering Your Niche (8:30)
Lecture 12: Conquering the Typical Fears Every Creator Has (5:38)
Quiz 2: Fundamentals
Section 3: Understanding The "Brand Ecosystem" Strategy
Lecture 13: Introducing the Branding You™ 5+ Pillar Strategy: How It Works (8:34)
Lecture 14: What's Possible With The Branding You™ Ecosystem Strategy.mp4 (2:15)
Lecture 15: Priorities: Which Pillars To Set Up First (2:15)
Quiz 3: The Brand Ecosystem Strategy
Section 4: Pillar 1: The Blog & Website
Lecture 16: What the Blog & Website Bring to the Branding You™ Ecosystem (2:00)
Lecture 17: Planning & Strategizing Your Blog & Website (4:27)
Lecture 18: Setting Up Your Blog & Website (4:49)
Lecture 19: Creating Effective Copy for Your Blog & Website (11:00)
Lecture 20: Successfully Connecting the Blog & Website to Your Brand Ecosystem (6:22)
Quiz 4: The Blog & Website
Section 5: Pillar 2: The Mailing List & Social Media
Lecture 21: What the Mailing List & Social Media Bring to the Branding You™ Ecosystem (2:51)
Lecture 22: Planning & Strategizing Mailing List & Social Media (2:49)
Lecture 23: Setting Up Your Mailing List & Social Media (10:19)
Lecture 24: Creating Effective Sales Copy for Your Mailing List & Social Media (8:54)
Lecture 25: Successfully Connecting the Mailing List & Social Media to Your Brand Ecosystem (5:00)
Quiz 5: The Mailing List & Social Media
Section 6: Pillar 3: The Books
Lecture 26: What the Books Bring to the Branding You™ Ecosystem (4:27)
Lecture 27: Planning & Strategizing Your Books (5:20)
Lecture 28: Setting Up Your Books (8:27)
Lecture 29: Creating Effective Sales Copy for Your Books (3:17)
Lecture 30: Spotlight: Understanding Amazon "Look Inside" (9:58)
Lecture 31: Spotlight: The Importance of Amazon Author Central Pages (5:06)
Lecture 32: Successfully Connecting the Books to Your Brand Ecosystem (6:39)
Quiz 6: The Books
Section 7: Pillar 4: The Online Courses
Lecture 33: What the Online Courses Bring to the Branding You™ Ecosystem (3:30)
Lecture 34: Planning & Strategizing Your Online Courses (6:03)
Lecture 35: Setting Up Your Online Courses (6:34)
Lecture 36: Creating Effective Sales Copy for Your Online Courses (4:49)
Lecture 37: Successfully Connecting the Online Courses to Your Brand Ecosystem (9:45)
Quiz 7: The Online Courses
Section 8: Pillar 5: The Podcast
Lecture 38: What the Podcast Bring to the Branding You™ Ecosystem (5:28)
Lecture 39: Planning & Strategizing Your Podcast (2:24)
Lecture 40: Setting Up Your Podcast (7:49)
Lecture 41: Creating Effective Sales Copy for Your Podcast (1:11)
Lecture 42: Successfully Connecting the Podcast to Your Brand Ecosystem (2:27)
Quiz 8: The Podcast
Section 9: Looking Back & Next Steps
Lecture 43: What We've Learned (2:32)
Lecture 44: Official Course Checklist
Bonus: What to do When You Get Pirated (and how to make money off of it) (8:03)
Lecture 45: Where Do We Go From Here, Thank You, and Congratulations (5:46)
Lecture 8: Why Become a Multi-Platform Brand
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