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Become an SEO Expert
Module 1: Introduction to SEO
1.2. Course overview (2:37)
1.1. Meet your tutor, digital marketing expert Diego Davila (1:27)
1.3. An introduction to SEO and why it’s important for your brand (2:15)
1.4. Ten crucial SEO ranking factors you need to know (4:44)
Module 2: Developing Keyword Strategies
2.2. Performing effective keyword research with Google keyword planner (10:12)
2.1. What are keywords and why are they important (3:41)
2.3. The best keyword research tools (3:04)
2.4. Domain authority and trustworthiness (3:45)
Module 3: Preparing Your Website for SEO
3.2. Migrating your website from Http to Https (5:57)
3.1. Optimizing your WordPress website (1:47)
3.3. Making your website mobile-friendly (6:10)
3.4. Checking your website page speed (6:21)
3.5. Optimizing your website with the Yoast SEO plugin (12:02)
3.6. More advanced techniques (3:18)
Module 4: Establish Your Business and Online Brand
4.2. The importance of backlinks (3:23)
4.1. SEO strategy to establish your business and brand online (4:36)
4.3. Great ideas to unlock the power of backlinks (4:42)
4.4. Create a Google My Business profile (5:25)
Module 5: The Power of Social Media and Video
5.2. SEO for your YouTube channel (14:02)
5.1. The importance of video (3:42)
5.3. Optimizing SEO for Facebook, Instagram and Twitter (7:00)
5.4. Setting up social media post scheduling (4:37)
Module 6: Bringing it All Together
6.1. How to find directories to submit your website (1:44)
6.2. Key point review (4:26)
6.3. Farewell and final words (1:05)
4.1. SEO strategy to establish your business and brand online
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