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Become a Professional Logo Designer
Introduction
Welcome, Here's What You'll Learn (1:49)
Meet Your Instructor (1:13)
Course Requirements (2:06)
What You'll Be Able To Accomplish With This Course (2:17)
Getting Started
Introduction To Getting Started (0:35)
An Introduction To Logo Design (4:12)
What Exactly Is A Logo (14:15)
Why Do Logos Even Exist and What Is Their Purpose (5:50)
Most Logos Are Meaningless (7:22)
Logos Identify Our Tribe (4:27)
A Metaphor For Logos (4:06)
Logos For Small Business (4:38)
Successful Logo Requirements (8:58)
A Brief History Of Logo Design (4:13)
Logo Fundamentals: Understanding The Basics
Introduction To Logo Fundamentals (0:38)
Can Only Artists Design Great Logos (10:04)
Why Small Business Needs Your Logo Design Skills (5:01)
Guidelines And Best Practices For Logo Design (11:17)
Analyzing Globally Recognizable Logos (9:25)
Trends In Logo Design (5:44)
Copying, Stealing...Plagiarism (4:19)
Avoid The Cliche (12:26)
Why Bad Logos Don’t Work (9:24)
A Logo's Visual Elements
Introduction To A Logo's Visual Elements (0:33)
Organizing A Logo's Visual Information (5:53)
Using Alignment Within Logos (9:09)
Using Whitespace To Your Advantage (5:25)
Creating Visual Interest With Movement (8:30)
The Power Of Typography
Introduction To The Power Of Typography (0:48)
Type-Only Logos (6:16)
Understanding Typeface Styles (4:54)
Typography Terminology (4:05)
Choosing A Typeface Hierarchy (3:59)
Forbidden Fonts (3:36)
Font Resources (6:00)
Understanding Colour
Introduction To Understanding Colour (0:53)
How Colour Is Interpreted (10:02)
Brand Differentiation Via Color (4:36)
How Many Colours Should A Logo Have (3:51)
Understanding Color Spaces (5:45)
The Logo Design Process
Introduction To The Logo Design Process (0:37)
Step 1 Getting Started With Client Questions (9:51)
Step 2 Research And Information Gathering (4:44)
Step 3 Brainstorming Ideas (8:43)
Step 4 Moving To The Computer (5:13)
Step 5 Presenting Your Best Ideas (2:52)
Step 6 Final Logo Delivery (5:03)
Graphics Fundamentals
Introduction To Graphics Fundamentals (0:31)
Raster vs Vector Graphics (7:42)
Alternatives To Photoshop (1:57)
Alternatives To Illustrator (2:22)
How Does InDesign Fit Into All This (1:55)
Adobe Illustrator Primer
Introduction To Adobe Illustrator Primer (0:40)
Getting Started With Illustrator (8:17)
Understanding Paths And Anchor Points (8:11)
AligningAnd Spacing Objects (5:48)
Grouping, Locking, Stacking, And Duplicating Objects (10:41)
Working With Color (9:09)
Building Colour Schemes And Palettes (6:32)
Illustrator Typography (6:31)
Advanced Typography Techniques (9:12)
Mastering The Pen Tool (19:29)
Adobe Photoshop Primer
Introduction To Adobe Photoshop Primer (0:37)
Getting Started With Photoshop (7:39)
Understanding Resolution And Resizing (5:58)
Using Photoshop Layers (8:00)
Creating And Modifying Selections (6:42)
Handling And Formatting Text (11:42)
Creating A Logo With Photoshop and Illustrator
Introduction To Creating A Logo With Photoshop and Illustrator (0:56)
Clean Up With Photoshop (5:05)
Automatically Converting Pixels To Vector Shapes (5:26)
Manually Tracing Pixels To Create Vector Shapes (9:03)
Ideas For Logo Variations (12:59)
Saving To Different File Formats From Illustrator (8:53)
Saving To Different File Formats From Photoshop (7:22)
Additional Resources
Introduction To Additional Resources (0:33)
Inspirational Resources For Logo Designers (5:28)
How Much Should You Charge (5:57)
How To Find Clients (3:47)
Course Conclusion (1:08)
Most Logos Are Meaningless
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