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Become a Product Manager | Learn the Skills & Get the Job
Before starting the course
Course Overview (5:06)
First thing to do (1:35)
Choose your own adventure
Yay, free stuff! (3:06)
Why Product Management is awesome (2:02)
Review sheets, activities, & resources - all in one PDF
Introduction to Product Management
What is a product manager? (3:26)
What is a Product? (2:54)
QUIZ 1: Products and Product Managers
[ACTIVITY] The Big Bloated Blue Bird
3 Different Types of Product Manager roles (4:09)
How to think about the type of PM you want to be (4:01)
Product vs Project Management (6:41)
A day in the life of a PM (4:44)
QUIZ 2: The world of Product Management
Section 2 Review & Recap
Introduction to Product Development
The 4 Major Phases of the Product Lifecycle (3:10)
QUIZ 3: Did you catch all of that?
[ACTIVITY] Six Products Four Phases - Can you guess which?
Product Lifecycle Phases - Real Examples (4:06)
The Product Development Process (3:18)
Getting Deeper Into the Product Development Process (4:18)
QUIZ 4: Product lifecycle and development
What is "Lean product development"? (1:52)
What is "Agile"? (1:37)
What is "Scrum" and how does it work? (4:17)
What is "Kanban" and how does it work? (2:46)
What is Waterfall development? (1:12)
Real world examples of Waterfall and Agile (4:26)
QUIZ 5: Speaking “Product development”
Section 3 Review & Recap
Ideas and user needs
Intro to Ideas and User Needs (1:53)
Where ideas come from as a PM (4:31)
QUIZ 6: On the origin of ideas
Getting to the Real User Needs (7:54)
[ACTIVITY]: Separating the Signal from the Noise
Users vs. Customers (1:41)
QUIZ 7: Ideas and user needs
Section 4 Review & Recap
Competitive & Market analysis
Market Research - Sizing the market (4:04)
Introduction to Finding competitors (3:04)
Finding competitors as a Product Manager (12:18)
Direct / Indirect / Potential Competitors (7:30)
QUIZ 8: One company to rule them all
The 5 criteria for understanding competitors (6:04)
The last 3 criteria for understanding competitors (5:36)
QUIZ 9: The dating game
What's a feature table? (2:03)
Putting together a feature table (6:03)
[ACTIVITY] Oculus Rift Between Your Friends
Practice building a feature table (8:30)
Analyze specific features (11:42)
[ACTIVITY] Wunderlist & their not so wunderful dilemma
Monitoring your competitors (11:03)
What do we ultimately care about as a PM (1:33)
Section 5 Review & Recap
Customer Development
What is customer development? (6:46)
The 4 types of interviews (10:22)
Key differences in customer development (2:37)
QUIZ 10: Customer development
Who you should talk to (9:56)
Finding interviewees externally (11:55)
Finding interviewees internally (9:22)
How to get them to talk (9:36)
Practice writing emails (9:15)
How to run a customer interview correctly (8:22)
Good questions bad questions (7:06)
Building User Personas off your Interviews (3:28)
Real life example of a user persona (1:48)
The Product Manager & the data diet (4:25)
QUIZ 11: Understanding customer development
Section 6 Review & Recap
Designing and Running Experiments
What is an MVP? (6:37)
How do PMs think about MVPs? (6:59)
7 steps to running an MVP experiment (4:11)
QUIZ 12: You down with MVP?
Identifying your assumptions (7:17)
FOLLOW ALONG: Let's identify the assumptions for Zirx (7:05)
Finding the riskiest assumption of them all (5:52)
Making decisions: The risk-difficulty square (5:57)
What is a hypothesis? (3:41)
Putting together a hypothesis (6:49)
FOLLOW ALONG: Identifying Zirx's hypothesis (4:14)
What is a minimum criteria for success? (8:24)
Creating a formula for your MCS (8:18)
OPTIONAL: Making the calculation for startups (3:18)
MVP techniques - emails, shadows, & whoops (8:39)
More MVP techniques - walk me throughs & pitch experiments (7:29)
Even more MVP techniques - bellhops, Dorothy, & Frankensteins (6:57)
In depth - Email based MVPs (3:27)
In depth - Shadow buttons (2:31)
In depth - Coming soon & 404 MVPs (3:42)
In depth - Explainer videos (5:22)
In depth - Piecemeal MVPs (4:42)
In depth - Concierge service MVPs (4:20)
OPTIONAL: How do big companies think about MVP experiments (5:08)
Evaluating results & Learning from them (5:15)
Section 7 Review & Recap
Conceptualizing the solution
Intro to wireframing (5:36)
Wireframe, mockup, prototype (11:02)
Let's sketch (9:01)
PRACTICE: Sketching out a mobile app (7:30)
Using POP (8:57)
Intro to Balsamiq (11:07)
PRACTICE: Building YouTube in Balsamiq (8:27)
QUIZ 13: Just making sure…
Section 8 Review & Recap
Metrics for Product Managers - Defining Success and Measuring Results
Introduction to metrics (7:10)
Real life examples of metrics (7:31)
Metrics of all kinds (14:46)
How to pick good metrics (11:36)
Using the AARRR (Pirate) metrics framework (6:18)
Using the HEART metrics framework - Part 1 (10:04)
Using the HEART metrics framework - Part 2 (11:24)
Tracking your metrics in practice (4:54)
QUIZ 14: Pirates of the correlation
Section 9 Review & Recap
Building the Product - Project Management for PMs
Introduction to Epics (5:11)
Let's get into Epic Specs (4:49)
User stories and acceptance criteria (4:33)
Real life example of epics, specs, user stories, and the backlog (12:07)
Estimations and Velocity (9:20)
Roadmapping (5:18)
Prioritization (7:20)
QUIZ 15: Epic feature, bro
Section 10 Review & Recap
Working with people and stakeholders
General communication skills (2:32)
Working with engineers (4:00)
Working with designers (3:20)
Working with executives and others (3:21)
QUIZ 16: How to win friends and influence products
Section 11 Review & Recap
Technology for product managers
Why learn technology? (3:00)
"The Cloud", servers, clients, and the inner workings of the internet (5:29)
Understanding the front end, back end, and tech stacks (8:20)
Understanding APIs - Application Programming Interfaces (5:17)
Additional technology (5:41)
QUIZ 17: Turn it, leave it, start format it… technologic
Section 12 Review & Recap
What you should do to prepare yourself for the job
Getting relevant experience (4:31)
Building portfolio with a side project (2:35)
Branding yourself (2:43)
QUIZ 18: Prep yourself
Section 13 Review & Recap
How to look for a job in Product Management
Where to look and what to look for (3:33)
Inside advice on your PM job hunt (2:05)
QUIZ 19: Dreams don’t work unless you do
Section 14 Review & Recap
How to get the job in Product Management
Resumes (3:46)
Interviewing for Product Management (3:38)
How to answer interview questions the right way (4:31)
Insider tip for getting the job (7:54)
QUIZ 20: Be like Cole
Section 15 Review & Recap
After you've got the job
The first things to do (5:45)
End of course (2:56)
Extended interviews with current Product Managers
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google (part 1) (16:01)
Interview with Daniel Demetri, Product Lead @ Earnest, Ex-PM @ Google (part 2) (11:33)
Interview with David Lifson, VP of Product @ Homepolish (20:00)
Even more MVP techniques - bellhops, Dorothy, & Frankensteins
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