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Become a Marketer: Learn Growth Marketing & Get a Job
Introduction
Course overview (1:36)
Review sheets, activities, & resources - all in one PDF
JUMPSTART: Let's run a competitive audit (6:16)
[QUIZ] Your turn: audit Snapchat
How to get the most out of the course
General concepts
Intro to marketing channels (4:26)
Top marketing channels (3:23)
Marketing and channel specialization (6:56)
[ASSIGNMENT] 19 marketing channels (0:44)
[QUIZ] Change the channel
What is funnel marketing? (2:13)
Real examples of funnels (3:55)
[ASSIGNMENT] Applying funnel marketing (0:31)
[QUIZ] Being basic
General skills
Basic psychology and persuasion triggers (15:32)
[ASSIGNMENT] Basic psychology (0:39)
Understanding data and analytics (2:52)
Customer lifetime value (1:31)
Customer acquisition cost (1:16)
Customer segmentation (1:21)
Growth modeling (6:12)
[QUIZ] The abc's of cac's
Branding and positioning (5:46)
[QUIZ] Get branded
[REVIEW]
Job specific skills
Intro to job specific skills (1:00)
Google Analytics - Introduction (2:10)
Google Analytics - Real time tab (2:45)
Google Analytics - Audience tab (10:30)
Google Analytics - Acquisitions tab (5:32)
Google Analytics - Conversions tab (7:40)
Google Analytics - Behavior tab (4:40)
Intro to Paid ads (0:59)
Intro to Google AdWords (1:00)
Keyword research with Google AdWords (4:54)
Setting up your own Google AdWords campaign (15:04)
Native advertising (2:35)
Companies in the native advertising space (3:01)
Intro to Facebook advertising (1:30)
Facebook ad campaign example (3:07)
Setting up your Facebook ad campaign (10:23)
Display ads / Retargeting (5:29)
[QUIZ] What would you do?
Intro to email marketing (1:25)
AIDA formula (6:15)
Lifecycle email marketing (4:31)
5 stages of lifecycle email marketing (2:23)
Real example of lifecycle email marketing (5:22)
Key metrics in email marketing (2:43)
How to interpret email marketing metrics (4:02)
Real examples of email marketing campaigns (4:04)
Email copywriting (9:21)
[QUIZ] Copywriting the right way
[ACTIVITY] Create an email with Mailchimp
How to prepare yourself and your resume
Building your marketing portfolio (1:01)
Free work (7:49)
[ASSIGNMENT] Free work (0:23)
[ACTIVITY] Fix this
Building your audience (4:29)
[ASSIGNMENT] Building your audience (0:51)
[ACTIVITY] Actually build an audience
[QUIZ] Be a baller
Looking for and applying to jobs
Finding your job (1:22)
Where to look for marketing jobs (3:18)
Narrow down the list of companies you'd like to work for (4:59)
[ASSIGNMENT] List 1-3 companies you'd like to work for (0:27)
Strategies for coming in contact with the companies you're targeting (7:16)
[QUIZ] The hunt
[ACTIVITY] Create a blog
Killing the interview
How to crush the interview (0:27)
Briefcase technique (2:56)
Questions to expect in an interview (6:39)
More about interviews (3:46)
[QUIZ] The kill
Course wrap-up
The first things to do after taking the course (2:06)
Portfolio Checklist
[ASSIGNMENT] List 1-3 companies you'd like to work for
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