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Analytics for Startups
Introduction
Introduction to the Course (1:00)
Analytics Overview
The Analytics Master Spreadsheet
Analytics Lecture with Cassie Lancellotti-Young
Experiment and Measure Acquisition Channels (4:01)
Cost per Action: Analyzing Paid and Unpaid Users (4:01)
Create a Customer Intake Curve (4:01)
Analytics Lecture with Cassie Lancellotti-Young: Activation
How to Think About Activation (4:01)
Determine Your Magic Number (4:01)
Scale versus Quality (4:01)
Account for External Events (4:01)
Measuring and Analyzing Retention (1:06)
Learn Your Products Lifetime Value (4:01)
Develop a Cohort Analysis (1:05)
Analytics Lecture with Nabeel Hyatt: Retention
Why Day 1 Retention is a Good Measure of Sustained Use (1:42)
Benchmarks for D1 Retention in High-Growth Consumer Products (0:56)
Lecture: A/B Testing Primer
Making Sure You Are Statistically Significant (4:01)
A/B Testing and Statistical Significance Spreadsheet
Implementation Case Study: GrowHack Learn
Case Study Introduction (4:01)
Source Tracking (4:01)
Event Tracking (4:01)
People Tracking (9:29)
What We Can Do Better and Next Steps (4:42)
Data Driven Conference 2013
The Secret Weapon Every Start-Up Should Use
Doubling Down on Data: Investors' Perspective
Influence of Data on Design
Unlocking Mobile Data
Create a Customer Intake Curve
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