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Advanced Product Management: Vision, Strategy & Metrics
Introduction
Course overview (2:31)
Review sheets & resources - all in one PDF
Product Management Foundations of Vision and Strategy
Intro to vision & strategy (2:19)
Vision vs. strategy (4:36)
Understanding the product development hierarchy (4:27)
A deeper dive on the art of vision (6:35)
How to set vision as a leader, CEO, or PM (6:27)
Real world examples of great vision using the framework (13:00)
Product strategy 101 (8:53)
Real world examples of strategy (9:35)
Putting it all together - vision as a PM vs CEO (6:04)
RECAP - Roadmapping (5:18)
Agile roadmapping using vision and OKRs (5:56)
Review & Recap: Strategy & vision
Q&A Vision & strategy (part 1) (17:18)
Q&A Vision & strategy (part 2) (15:33)
Vision Case Study
Vision case study (part 1) (28:33)
Vision case study (part 2) (18:34)
Advanced Metrics for Product Managers
Intro to metrics (3:56)
How to better tie metrics to product strategy (8:05)
RECAP - How to pick good metrics (11:23)
Leading vs. lagging metrics (7:26)
Metrics by cohort (5:48)
How to design a cohort analysis (4:31)
Metrics with origin source sorting (7:28)
Example - Origin source sorting (12:19)
Intro to T-testing (10:10)
T-testing example (16:37)
When to use data vs. intuition (6:20)
Review & Recap: Advanced metrics
Metrics by Industry
E-commerce metrics (part 1) (8:42)
E-commerce metrics (part 2) (4:45)
Mobile app metrics (10:54)
Marketplace metrics (11:51)
Review & Recap: Metrics in different industries
Interviews with Product Managers
Interview with Melissa Perri, CEO of Produx Labs (part 1) (25:46)
Interview with Melissa Perri, CEO of Produx Labs (part 2) (16:34)
Putting it all together - vision as a PM vs CEO
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